Michael Jordan and the New Global Capitalism by Walter LaFeber

Michael Jordan and the New Global Capitalism


Michael.Jordan.and.the.New.Global.Capitalism.pdf
ISBN: 9780393323696 | 224 pages | 12 Mb

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Michael Jordan and the New Global Capitalism Walter LaFeber
Publisher: Norton, W. W. & Company, Inc.


With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a

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